eCommerce
Consulting
From strategy to selection, optimization to operation, we have experience with many winery eCommerce platforms and currently work extensively with Commerce7 and Offset Commerce. We also have over 12+ years of experience working with web developers and designers to build new websites and optimize existing sites. Eyeing a migration to a new platform? Let’s chat.
Wine Club
Management
We specialize in launching new clubs, evaluating current club structures, and managing the day-to-day operation of client wine clubs. This includes the high-level strategy behind developing a new club as well as planning the setup and launch of individual club releases. Our wine club customer service team can do the heavy lifting while also taking care of your members.
Fulfillment
Management
We are experts when it comes to shipping and the details required for setting up and managing a high-volume and efficient solution for our clients. We partner with industry-leading fulfillment houses with the most advanced technology for order management, customer communications, inventory management, and logistics support. We also provide guidance and support for clients who prefer to ship in-house. In 2024 our team oversaw the shipping of more than 10,000 packages!
Release
Strategy
Winery clients without wine clubs rely on scheduled releases and allocations to sell wine via their direct-to-consumer channels. We provide operational support, guidance and implementation of these releases in the form of product/SKU management, platform configuration and eCommerce optimization. Tiered offerings for allocated releases provide a way to segment your customer base and reward loyalty.
Email
Marketing
Our work within Mailchimp, Klaviyo, and Campaign Monitor supports the operational goals of our clients for communication and promotion. We develop new campaigns, integrate client branding and imagery, write copy and tasting notes, and brainstorm ideas that raise the bar. We also partner with clients who have their own creative teams but need a technical resource and guidance on implementation.
Customer
Service
What is one way that your winery can stand out from the crowd? By providing white glove customer service via prompt and professional communications about new/existing order management, wine club operations, and shipping logistics. Your customers will continue to re-order more often when they know the wine purchasing experience is predictable, easy, and they are kept informed about their order status along the way. It sounds so simple, but in practice it is time consuming and most small wineries do not have the bandwidth. We’re here to help.